Packaging and Graphics: Ali Chen, Nia Starr

Kitpak was created to be a completely modular, customizable system specifically designed for the makeup artist community, and flexible enough for every unique need. The holographic identity and packaging system is meant to reflect the dazzling world of makeup artistry with subtle references to cheeky innuendos.

From Kitpak:

‘Kitpak creators Marc and Disco are makeup artists based in NYC and met while on set for NARS Cosmetics. 

After eyeing each other’s immaculately packed kits, they knew they had a special bond. They shared a light-hearted competition for who could have the smallest, most organized kit for years before finally joining forces to build the perfect modular pack.’